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Founded by Christopher Bernard Haynes Sr., I Know Ball (IKB) was born in the most real way possible — from heated group chat debates about sports.


It all started with a handful of friends going back and forth on who really knew the game. Every time someone gave a wild take, Chris would hit them with a phrase that stuck:


“I know ball. You don’t.”


That phrase became more than just a comeback — it became a movement. A culture. A lifestyle.


Today, I Know Ball represents authentic basketball knowledge, passion for the game, and the grind that comes with proving yourself on and off the court. Whether it’s hosting high-energy tournaments and events across the community or dropping exclusive merch, IKB is for the hoopers who study the game, respect the grind, and move different.


With a growing presence on social media, IKB isn’t just a brand — it’s a platform built to inspire, challenge, and represent those who really know the game.





💡 What We Do



  • 🏆 Host Basketball Tournaments & Events
    Bringing together the real hoopers — with cash prizes, competition, and community.
  • 🧢 Drop Authentic Basketball Merch
    Apparel for those who live, breathe, and rep the game the right way.
  • 📲 Build a Culture Online
    Growing across TikTok, Instagram, and YouTube — sharing content, debates, and the mindset behind I Know Ball.


 

🔥 Join the Movement



This isn’t just about basketball. It’s about mentality. If you’re about that life — if you really know ball — you’re already part of the family.


Follow us on socials, pull up to an event, rock the merch — and rep what you stand for.